What we do:
The product strategy’s aim is to help execute both the products’ overall vision and specific business goals. This type of strategy essentially serves as the roadmap for the product team to ensure they are working on products that add real value to users and make strategic sense on the market.
Doing exhaustive research is of utmost importance for both UI and UX designers. This allows them to gather as much useful information as possible, which then informs the creation of the appropriate designs.
Visual design is about more than aesthetics. A user’s initial gut reaction to a design can make or break their experience with your product: you turn them off, and they likely won’t get the chance to explore the smart choices you’ve made elsewhere. Therefore, all design elements have to be carefully placed to create an interface that optimizes user experience and drives conversion.
The wireframe is essentially a layout of the product that showcases the different interface elements, and ensures they are positioned correctly based on both user and business needs. It is important for the wireframe development to take place in the early phases of the UI/UX process, as it is a key step that can save time and money.
In comparison to the wireframe, a prototype is a more complex design model of the final product UI that offers a detailed look at the visual attributes of the design. The prototype’s interactive and workable design can give users a realistic idea of the final product, and help with testing.
UX testing and improvements
UX testing is the most effective method for measuring a software application’s ease of use and user friendliness. This is normally done using a small set of end users in order to detect and report any usability defects that might arise.